Releasing date
Jul 2015
McCann Baku
Focus area
Digital Marketing

Core idea

The website was developed to arrange a promotion, in course of which participants could learn how to place online bets and get awarded at the conclusion of weekly contests. The campaign was launched on March 23rd 2015 and finished 8 weeks later.

From the first prototype up to the final design

Promo mechanics

Every week there was a video teaser displayed on the website without its logical ending. Users were to guess the ending by placing an online bet on one of the offered answers. Bets were made of virtual credits, received for a certain actions, for instance, inviting a friend or sharing video in social networks, whereas the promotion attracted new participants daily.

Thereupon, every week the promotional campaign had its winners: their credits were multiplied by a certain coefficient and they received presents from promotion launchers.


Miritec has implemented a number of technical solutions for the promotional web platform. We developed:

pop-up notification of winners;
design of the awards;
the admin panel and its functionality;
role system and access rights to the admin panel;
data caching;
email notifications;
betting system and award-winning ranks.

Miritec in figures

more than

employees work in Miritec. We are developing actively, and our staff`s quantity doubles each year