Promo Platform Kinder Ice Age 4Miritec LLC developed a platform for promo Kinder Ice Age 4 held from May 15 till August 31, 2012.
Task:Miritec was chosen by Kinder as the hands (technical partner) to develop new Kinder promo with cartoon characters from Ice Age 4. We then had a task to create design and develop the back-end and front-end parts for the promo success.
Target audience:Kids and teens, age 8-16, which love Ice Age 4.
Promo Mechanics:To participate in the promo one had to send 9 wrappers from Kinder promo products.
Prizes:The guaranteed prize- a white T-shirt with Ice age print on the chest and on the sleeve = 17000 pcs.
- Water scooter for kids – 100 pcs.
- Astone Ocean scooter – 30 pcs. (for kids from 5 and with weight up to 75 kg, inflatable with electric motor)
- Best Way 41070 scooter – 30 pcs. (for kids from 5 and weight up to 54 kg. with electric motor)
Solution:We created attention-attracting promo website by using the smart design. We chose bright cartoony colors. The visitor becomes part of the cartoon, seeing how the ocean moves and swirls on the main page. The functional part is a classic solution with the following promo categories: Rules, Products, Prizes. Winners. Each category had the answers and info the visitor needed. We and the client were pleased with the way promo went and the small winners for long will have bright memories about the promo.
Technologies , Methodologies and Tools
Icons Creating (Technical Design)
Requirements and Changes Management
Code Versions Control
Components and Protocols
Data Exchange / EAI
Prototyping UI / UX
Analytics , Reporting and Auditing
Network and Server Technologies
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