Kinder Promo "Sponge Bob"Miritec developed a platform Kinder Promo Sponge Bob, held from November 01, 2012 till April 01, 2013.
Task:Ferrero SpA wanted to share wonderful prizes as part of promo with cartoon character from Sponge Bob. Miritec once again was a contractor for development of design, promo mechanics, for thinking through the functional part and provided a whole development and technical support complex.
Target audience:Kids and teen, age 7-17, which love cartoon, especially Sponge Bob.
Promo mechanics:The promo participants could win one of the guaranteed prizes:
- A bag with cartoon characters from 5 KINDER MILK-SLICE+5 KINDER PINGUI
- Funny watches with Sponge Bob for 5 KINDER MILK-SLICE+5 KINDER PINGUI+5 KINDER MAXI KING
- The guaranteed prize # 1 “Bag for kids” – yellow bag with logo and cartoon characters from Sponge Bob – 20000 pcs.
- The guaranteed prize # 2 “Watch for kids” – 500 pcs.
- Total guaranteed prizes fund - 25000 pcs.
Solution:The key website focus is on Sponge Bob, We wanted to make website come alive – so made the prizes and cartoon characters move upon pointing the mouse over them, Sponge Bob is winking with joy at the visitors. The main menu includes all the info needed for promo participants – Winners, Promo Rules, Promo Products, Video and Ask Questions.
Well thought through technical solution, colorful design and smooth teamwork resulted in the successful launch of one more promo from Kinder. We and the client were fully satisfied with the way promo went and participant were more than pleased to get the prizes.
Technologies , Methodologies and Tools
Requirements and Changes Management
Code Versions Control
Prototyping UI / UX
Analytics , Reporting and Auditing
Network and Server Technologies
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