Releasing date
Jul 2015
Client
Coca-Cola
Focus area
Digital Marketing
Web-site address
my.coca-cola.ua

Core idea

Coca-Cola Ukraine joined the worldwide promotional campaign “Share a Coke” that has already embraced more than 80 countries. In Ukraine, it was launched under the title “Share Fun with Coca-Cola!”

The idea of this promotion is to provide an opportunity of having a personalized Coca-Cola can, carrying participant’s name or unique message instead of a company logo. In offline mode (retail and sales points), it is possible to find about 100 names typed on Coca-Cola cans.

What is more, one can also create a customized can in a graphic form, as well as share its image across the social networks.

Responsive web design

Promo mechanics

In online environments, the promotion is presented with a website enabling users to:

  • sign in via social networks, in particular, Facebook or Vkontakte;
  • use unlimited number of names and original messages in can design;
  • save its image on a hard drive;
  • share it in social networks – Facebook, Vkontakte and Instagram;
  • view photos and images, published with promotion hashtag #моякокакола, in the Gallery.

Solutions

Miritec has accomplished a number of technical solutions, focused on functionality of the promotional website. They include:

  • eneration of can images with adaptive signature (font size and line break depends on a line width);
  • authorization via social networks, Facebook and Vkontakte;
  • development of the admin panel and its tools;
  • data caching;
  • extraction of images from social networks by a specified hashtag;
  • generation of statistic data in regard to users, uploaded images, email notifications;
  • data export/import in csv format;
  • email notifications.

Achievements

Currently, the promotional campaign is still active, and the number of its participants on the website and in social networks grows steadily.

Miritec in figures

Next
more than
400

thousands of SMS are sent by SMSMate customers monthly