Releasing date
Jul 2015
Client
Coca-Cola
Focus area
Digital Marketing
Web-site address
shareacoke.coca-c...

Promo mechanics

The promotional campaign is triggered though a website. Its functionality allows users to:

  • sign in via email or social network – Facebook or Vkontakte in Kazakhstan, Facebook or Odnoklassniki in Kyrgyzstan;
  • create a virtual can design: company logo is replaced with participant’s name or unique message;
  • share its image with friends via social networks;
  • view photos with promotion hashtag in the Gallery - #MyCokeKz in Kazakhstan and #MyCokeKg in Kyrgyzstan.

Numerous promotion points are distributed around Kazakhstan and Kyrgyzstan, whereas one can book and receive a personalized can. Information about their whereabouts and opening hours is specified on the website.

Solutions

Miritec specialists have performed the localization of promotional campaign website and implemented the moderation of names and messages, typed by users while designing a virtual can. Furthermore, we have accomplished:

  • development of the admin panel;
  • data caching;
  • image extraction from social networks by a specified hashtag;
  • data export/import in csv format;
  • generation of statistic data in regard to users, uploaded images, email notifications.

Achievements

Currently, the promotional campaign is still valid, and the number of its participants constantly grows.

Technologies , Methodologies and Tools
Databases
MySQL
Programming Languages
PHP
JavaScript
СSS3
Components and Protocols
AJAX
Fframeworks
Jquery
Slim
Symfony
Prototyping UI / UX
HTML5
Social Networks (API and Integration)
Facebook
Twitter

Miritec in figures

Next
more than
400

thousands of SMS are sent by SMSMate customers monthly