Promo Kinder SimpsonsMiritec LLC developed a platform for Promo by Kinder “Simpsons”, which was held from 15th of May till 15th of August 2013.
Task:Ferrero SpA launched a new promo with characters from legendary cartoon the Simpsons. Miritec yet again was the technical partner, we had an important task of developing, supporting the website and providing promo launch online.
Target audience:Kids and teens, age 8-16, which love TV-carton the Simpsons.
Promo mechanics:During the promo participants could win one of the guaranteed prizes: stylish baseball caps or backpacks with cartoon characters prints. To participate one had to send 5 wrappers from promo products by Kinder with the Simpsons characters images.
Prizes:6430 prizes – backpacks and baseball caps with characters from cartoon «The Simpsons»
Solution:The main characters of the website are the world-known family the Simpsons. We design was made in the same bright color scheme as the cartoon to ring with it perfectly.
Functional part of the website includes the following categories of the Promo^ Rules, Promo Products, Prizes, Winner, Video, Ask (feedback form, hotline phone number). In each category the participant can get the answers to the questions and additional information.
We and the client were really pleases with the results attained, and what was the most important the small winners (kids) had the most vivid and bright memories of the promo.
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