Releasing date
Jun 2014
Client
Obolon
Focus area
Digital Marketing
Web-site address
obolon.ua
1

Task

The motto of Obolon Company goes – The beer of your Homeland. For this reason Oblon made its key task during the promo to popularize the beautiful and miraculous parts of Ukraine, the places that in beauty would not disgrace the land even compared to worldwide-known foreign sightseeing places.
Miritec, as technical partner, had to provide full technical support of the promo online, including design, website development and social networking

Target audience

Men age 18-55 лет, with accent on young people age 18-24;
Average or above average income;
Higher and secondary professional education;
Characteristic features: conservative, has high level of respect towards ancestors and traditional family values; “ordinary Joe”, with family and friend being a high priority.

Promo Mechanics

To participate in the promo one had to buy one promo item. Under the cap the Promo Participant could find the message “Congrats 0.5 l”, or the unique code.
The caps with “Congrats 0.5 l” one could exchange for a bottle of beer “Obolon ale” with volume 0.5 l in giveaway centers during the promo.
Unique codes (10 symbols – figures and letters of Latin Alphabet) allowed to win guaranteed prized – beer glasses and T-shirts with brand logo.
In order to win the main prize the one had to buy promo products, register on the website no less than 1 code and give the right answer to question of promo-video, which was broadcasted on Ukrainian TV-Channels.
The main prize – trip to unique places of Ukraine (1- trips for two to 7 cities of Ukraine weekly)

The main prize

trip to unique
places of Ukraine
(1- trips for two to 7 cities
of Ukraine weekly)

Prizes

Instant prizes (bottles of beer 0.5 l) one could get by exchanging
the promo products’ caps with beer bottle image.


  • Beer Glasses


  • T-shirts

Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Vector Graphics
Raster Graphics
Web design
Prototyping
Requirements and Changes Management
Jira
Testing Methodologies
Manual testing
Databases
MySQL
Programming Languages
PHP
Components and Protocols
AJAX
Fframeworks
Jquery
Yii
Bootstrap
Analytics , Reporting and Auditing
Google Analytics

Miritec in figures

Next
more than
50

employees work in Miritec. We are developing actively, and our staff`s quantity doubles each year