Platform for national promo from ObolonMiritec LLC developed a platform for national promo from ObolonTM, which was held from June 02 till August 03, 2014.
The motto of Obolon Company goes – The beer of your Homeland. For this reason Oblon made its key task during the promo to popularize the beautiful and miraculous parts of Ukraine, the places that in beauty would not disgrace the land even compared to worldwide-known foreign sightseeing places.
Miritec, as technical partner, had to provide full technical support of the promo online, including design, website development and social networking
Men age 18-55 лет, with accent on young people age 18-24;
Average or above average income;
Higher and secondary professional education;
Characteristic features: conservative, has high level of respect towards ancestors and traditional family values; “ordinary Joe”, with family and friend being a high priority.
To participate in the promo one had to buy one promo item. Under the cap the Promo Participant could find the message “Congrats 0.5 l”, or the unique code.
The caps with “Congrats 0.5 l” one could exchange for a bottle of beer “Obolon ale” with volume 0.5 l in giveaway centers during the promo.
Unique codes (10 symbols – figures and letters of Latin Alphabet) allowed to win guaranteed prized – beer glasses and T-shirts with brand logo.
In order to win the main prize the one had to buy promo products, register on the website no less than 1 code and give the right answer to question of promo-video, which was broadcasted on Ukrainian TV-Channels.
The main prize – trip to unique places of Ukraine (1- trips for two to 7 cities of Ukraine weekly)
The main prize
trip to unique
places of Ukraine
(1- trips for two to 7 cities
of Ukraine weekly)
Instant prizes (bottles of beer 0.5 l) one could get by exchanging
the promo products’ caps with beer bottle image.