Releasing date
Jan 2014
Client
Ferrero
Focus area
Digital Marketing
Web-site address
penguins.kinder-p...

Ferreo SpA approached us for developemtn of platform for the promo Kinder Pingui.

Task:

Our key task was to create bright and intresting web-resource with well-know characters for promotion of the Kinder products. The main audience and the main user were young moms. For this reason interface had to be simple and user-friendly.

Prizes
10000
headphones
призы акции
10000
hoodies
Promo mechanics:

During the promo the participants could win one of the guaranteed prizes: hoodie or headphones. To participate in the promo one had to send 15 wrappers from promo products (KINDER MAXI KING, KINDER MILK-SLICE, KINDER PINGUÌ) in one letter. The participants who wanted to win hoodies had to specify the size.

Target audience:

Women age 25-35 (the core of the target audience), with average/above average income, residents of big cities and business centers with population from 500 thousand people. Married with 1-2 kids age up to 15.

Design:

The website design was developed using Prallax effect, which made it come alive. We refused the use is Flash to make the website available on smartphones.

Functional parts:

The website includes several categories – Rules, Promo products, Winners, Video, Questions.

The participant can get all the answers to the questions arising by going through the categories as well as attaining the additional information. Thus, information on the promo winner was available with filter by surname, city and alphabet, type of prize; amount of prizes won was displayed near the prize image. We also simplified the use of the website for administrator by creating user-friendly CMS, where one could easily edit the Winner’s category and the rest of the information.

All the information on the promo participants, prizes and delivery status is stored in the CMS. The delivery status can be marked as “Blocked”, “New”, “WIP”, “Packaged, “Sent”, “Returned”. Delivery statuses help in monitoring the prize being received by the winner. Also the CMS stores the info on participants’ age, which to a large extent simplifies the analysis of the data on audience attracted.

The client was extremely pleased by the promo success. To a large extent the success was due to us making a well thought-through and effective technical decision.

Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Web design
Requirements and Changes Management
Jira
Code Versions Control
SVN
Testing Methodologies
Functional testing
UNIT testing
Databases
MSSQL
Programming Languages
PHP
Components and Protocols
AJAX
Fframeworks
Yii
Development Environments
Eclipse
Prototyping UI / UX
Axure
Analytics , Reporting and Auditing
Google Analytics
Social Networks (API and Integration)
Facebook

Miritec in figures

Next
more than
200

thousands of people daily visit the sites developed for our customers and partners by Miriteс