Releasing date
May 2014
Client
MTV
Focus area
Digital Marketing
.

Task

MTV is one of the most popular music channels in Russia, especially among young people. For a long time now the channel-viewers expresses a wish to see new blood: brand new, fresh and interesting TV-presenters.

Thus MTV decided to create a new promo to choose the next TV-presenter for the channel. The participants could vote for one of fourteen candidates running for the position of TV-presenter. Website visitors could have a look at the profiles of the candidates, their photos and videos, and then vote for the person that they like the best.

Target audience

Men/women age 14-35, MTV channel lovers.

Solution

Miritec as technical partner developed the promo-website, which allowed the user to be authorized on the website using social networks and vote for one of the MTV VJ candidates. The user could leave comment and share info using Facebook, Vkontakte or Twitter.

Functional part

Ultramodern design of the website became its key feature.

The candidate for TV-presenter positions became the main website characters.

  • The main page with authorization field

  • Rating feed with candidates (14 profiles) with functional for voting and share button.

  • Also, each authorized visitor could leave a comment which appeared in the candidate profile after moderation.

Results

As early as within first month the promo had the following results:

  • more than16 000

    user
    registrations

  • more than7 000

    votes got the leading candidate,
    number keeps going up

  • more than800

    comments
    and active sharing

Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Vector Graphics
Raster Graphics
Web design
Prototyping
Requirements and Changes Management
Jira
Components and Protocols
AJAX
Fframeworks
Jquery
Yii
Bootstrap
Analytics , Reporting and Auditing
Google Analytics
Social Networks (API and Integration)
Facebook
Twitter
Vkontakte

Miritec in figures

Next
more than
100

projects designed by Miritec , more than 40 of them are on technical support today