Platform for MTV new facesMiritec LLC developed platform for MTV promo “Who is gonna be the next TV-presenter?” held in May-June 2014.
MTV is one of the most popular music channels in Russia, especially among young people. For a long time now the channel-viewers expresses a wish to see new blood: brand new, fresh and interesting TV-presenters.
Thus MTV decided to create a new promo to choose the next TV-presenter for the channel. The participants could vote for one of fourteen candidates running for the position of TV-presenter. Website visitors could have a look at the profiles of the candidates, their photos and videos, and then vote for the person that they like the best.
Men/women age 14-35, MTV channel lovers.
Miritec as technical partner developed the promo-website, which allowed the user to be authorized on the website using social networks and vote for one of the MTV VJ candidates. The user could leave comment and share info using Facebook, Vkontakte or Twitter.
Ultramodern design of the website became its key feature.
The candidate for TV-presenter positions became the main website characters.
The main page with authorization field
Rating feed with candidates (14 profiles) with functional for voting and share button.
Also, each authorized visitor could leave a comment which appeared in the candidate profile after moderation.
As early as within first month the promo had the following results:
- more than16 000
- more than7 000
votes got the leading candidate,
number keeps going up
- more than800
and active sharing