Releasing date
Apr 2014
Client
Samsung
Focus area
Digital Marketing
Web-site address
vk.com/app4266700

Task:

Our main task was to create eye-catching and consumer-attracting promo to promote Samsung and its new smartphone Galaxy S5. The main aspects were modern design and bright colors.

Target audience:

Young people 22-35 years old, living in Kazakhstan, active social network users who are interested in technical innovations and innovative gadgets.

Promo Mechanics:

To participate in the promo one had to join the group Samsung Kazakhstan and invite his friends to join it through the app. Thus, the cyber-matreshka of the participant grew bigger. The winner was chosen as the owner of the biggest matreshka – the one who invited more friends to join and whose invitations were accepted.

Prizes:

The prizes of the promo were the following: chargers for the phones in shape of matreshka and the main prize – smartphone Galaxy S5. First 60 participants who invited 300 friends to join won the recognition gifts: matreshka-shaped chargers with SD-flashdrive inside. And the winner at the end of the promo won the Samsung Galaxy S5 smartphone.

Solution:

We created 2 apps for social networks Vkontakte and Facebook. Besides the main page with matreshka and “invite friends” function, the app includes pages for Rating, Prizes and Rules. Within first few weeks the participants gathered the matreshkas as big as 1000+ friends. Therefore this is the indicator of reaching high level of audience engagement by making it viral and of fulfilling our main task – increasing the recognizability of Samsung as brand.

Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Vector Graphics
Raster Graphics
Web design
Requirements and Changes Management
Jira
Code Versions Control
SVN
Testing Methodologies
Manual testing
Databases
MySQL
Programming Languages
PHP
Components and Protocols
AJAX
Fframeworks
Jquery
Yii
Bootstrap
Analytics , Reporting and Auditing
Google Analytics
Social Networks (API and Integration)
Facebook
Vkontakte

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