KOTEXMiritec LLC as technical partner was responsible for developing and supporting the new promotional campaign for Kotex in Azerbaijan
Kotex Company held a huge promo in Azerbaijan with great amount of daily presents – Kotex sets, cinema tickets and gift certificates.
Miritec developed a Facebook application and a promo website and supported promo from the very beginning till the final prize lottery.
Women 16-45, Azerbaijan residents
Login to the site http://promo.mykotex.az, signing in via Facebook. After that, the participant had to make one or more actions on the site to get as many points as possible.
What a participant could do:
- Click "Like" on the Kotex Facebook page
- Invite her friends to subscribe (to click "Like") on the Kotex Facebook page
- Share the news on her Facebook page
- Invite her friends from Facebook to the Kotex website
When a participant gained points, she could exchange them for one of the gifts. 1200 gifts total.
To get the gift a participant could choose the present on the website or call to the organizer. However, one participant could not get more than 3 prizes.
After the promo the number of the Kotex Facebook page fans increased by 17% and became 28,136 subscribers. The page itself was filled with grateful post from the promo winners and brand fans.
All the end, thanks to promo creative idea and a qualitative technical solution new KOTEX promo in Azerbaijan was held perfectly!