Releasing date
May 2014
Client
KOTEX
Focus area
Digital Marketing
Web-site address
promo.mykotex.az

Task

Kotex Company held a huge promo in Azerbaijan with great amount of daily presents – Kotex sets, cinema tickets and gift certificates.

Miritec developed a Facebook application and a promo website and supported promo from the very beginning till the final prize lottery.

Target Audience:

Women 16-45, Azerbaijan residents

Promo mechanics

Login to the site http://promo.mykotex.az, signing in via Facebook. After that, the participant had to make one or more actions on the site to get as many points as possible.

What a participant could do:

  • Click "Like" on the Kotex Facebook page
  • Invite her friends to subscribe (to click "Like") on the Kotex Facebook page
  • Share the news on her Facebook page
  • Invite her friends from Facebook to the Kotex website

Prizes

When a participant gained points, she could exchange them for one of the gifts. 1200 gifts total.

To get the gift a participant could choose the present on the website or call to the organizer. However, one participant could not get more than 3 prizes.

Результаты акции

After the promo the number of the Kotex Facebook page fans increased by 17% and became 28,136 subscribers. The page itself was filled with grateful post from the promo winners and brand fans.

All the end, thanks to promo creative idea and a qualitative technical solution new KOTEX promo in Azerbaijan was held perfectly!

+17%
fans
28,136
subscribers
Technologies , Methodologies and Tools
Development Methodologies
Rational Unified Process
Design
Web design
Icons Creating (Technical Design)
Requirements and Changes Management
Jira
Code Versions Control
SVN
Testing Methodologies
Functional testing
Component testing
Regression testing
Manual testing
Databases
MySQL
Programming Languages
PHP
СSS3
Components and Protocols
Web services
Fframeworks
Yii
Development Environments
Eclipse
Analytics , Reporting and Auditing
Google Analytics
Social Networks (API and Integration)
Facebook

Miritec in figures

Next
more than
50

employees work in Miritec. We are developing actively, and our staff`s quantity doubles each year