Releasing date
Mar 2013
Client
Ferrero
Focus area
Digital Marketing
Web-site address
mm.kinder-promo.c...

Task:

Ferrero launched a new promo with cartoon characters from “Masha and Bear”. Miritec yet again was a technical partner in website development and promo support. We were responsible for the promo being held online without any trouble. Besides bright and interesting design we had to create a content management system, which allowed for processing of the participation applications and gave full access to data processing and prize drawing procedures.

Target audience:

Kids age 3-12, as well as their parents, which are the main consumers of the products.

Promo mechanics:

To participate in the promo one had to send 6 wrappers from promo products by KINDER by one letter.

The participants could win the guaranteed prizes – kid T-shirt with Masha and Bear cartoon characters or the main prizes – 3 trips for a whole family to Moscow to the studio, where cartoon was created.

Prizes:

Total number of Promo prizes equaled to 15000 pcs. The guaranteed prizes (T-shirt with Mahsa and Bear cartoon prints) were given away to kids age 3 to 12. .

  • Kids age 3-4 : 3000 pcs.
  • Kids age 5-6 : 4000 pcs.
  • Kids age 7-8 : 4000 pcs.
  • Kids age 9-10 : 2000 pcs.
  • Kids age 11-12 : 2000 pcs.
Three families who won the main prize ha the opportunity to visit the cartoon studio in Moscow where Masha and Bear was created. At that the organizer defrayed the costs for the trip.

Solution:

We created a bright and functional website with cartoon characters.

Participants could access any info they needed in special categories – Rules, Prizes, Winners. Contacts.

To simplify the administration process with created the content management system, which allowed for processing of the application for participation in the promo and prize drawing data.

Thus, we have successfully launched one more Kinder Promo, to a large extent thanks to well-though thought technical solution and due to perfect team work.


Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Vector Graphics
Raster Graphics
Web design
Requirements and Changes Management
Jira
Code Versions Control
SVN
Testing Methodologies
Load testing
Manual testing
Databases
MySQL
Programming Languages
PHP
Components and Protocols
AJAX
Fframeworks
Jquery
Yii
Bootstrap
Analytics , Reporting and Auditing
Google Analytics

Testimonials

Marina Kolomoets
Head of Customer Service, the advertising agency Intouch
Miritec is our long-standing and reliable partner. There are more than 8 projects for the promotion of our joint partners at our account. Miritec specialists know how to find an approach to the customer and to implement all of his «fantasies». Starting with the first project we are working well together. The guys from Miritec always do everything possible and impossible, so that every project was started on time and met quality demands. We do not even think about the complexity, reading a regular task to develop the project. Miritec always dots the «i» and provides the best solution for you. We believe in the team of these great people and hope to continue reaching new heights together.
Yulia Volkova
Manager of Customer Service, the advertising agency Intouch
We express our sincere gratitude to the team of Miritec for the development and support of promotional sites for us and our partners. During our cooperation we appreciated the quality of your work, the speed of tasks execution, creativity, flexibility and the ability to make the impossible things possible. We believe that we have found a reliable partner to implement brightest and successful projects in the future with!

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Task: Ferrero launched a new promo with cartoon characters from “Masha and Bear”. Miritec yet again was a technical partner in website development and promo support. We were responsible for the promo being held online without any trouble. Besides bright and interesting design we had to create a content management system, which allowed for processing of the participation applications and gave full access to data processing and prize drawing procedures.