Releasing date
Mar 2011
Client
Amurchik
Focus area
e-commerce
Web-site address
amurchik.com.ua
.
Solution
Bright colors, high quality photos create the design that differs from any other sex-shop. Easy to navigate menu helps one to instantly determine the category.

Menu categories:

  • For him
  • For her
  • For a couple
  • Underwear/Shoes/Clothes
  • Fetish and BDSM
  • And one of the most interesting categories under the name «Did you know?»

Website content is one more aspect of the site we can be proud of. Not many can describe such private things as vibrator with love, care and knowledge. Every visitor of the online sex-shop Amutchik await the eye-catching pictures, attention-catching descriptions of the products, interesting articles about sex and toys, sales and promos.

Those who want to be informed of news and new products can subscribe for weekly mail out.

Functional part
While taking care of the visitor by developing the best public view of the website, we also took care by creating easy to use content management system.
What is the order process?
Privacy

For the client anonymity and confidentiality is one of the most important aspects of work for sex-shops. These aspects are well thought through in delivery procedure. The courier receives the minimum data needed for delivery. He receives well packaged unknown products, order number and address. The information is limited; we excluded even the phone number to provide maximum confidentiality of the customer. If the courier needs to call the customer there is specially made VoIP integrated with the website.

Courier calls the main office, the number is checked in the database as one of the numbers for courier services and the systems calls back with a request to type in the order number. After order number input the system calls the client and connects him with the courier. Thus the courier can call the client but all the data is protected.
Results
Online sex-shop is within 3 leaders in the segment of selling goods for adults. The website for long is in top 10 in google search and 65% of traffic is through organic search. The website includes more than 10 thousand items from more than 230 suppliers.
Technologies , Methodologies and Tools
Development Methodologies
SCRUM
Design
Vector Graphics
Raster Graphics
Web design
Printed layout (printing)
Icons Creating (Technical Design)
Logo designing
Prototyping
Requirements and Changes Management
Jira
Worksection
Code Versions Control
SVN
Testing Methodologies
OWASP
Manual testing
Automated testing
Selenium
Databases
MySQL
MySQL HandlerSocket
NoSQL Redis
NoSQL Memcached
Programming Languages
PHP
JavaScript
Components and Protocols
SOA
Rest
Web services
AJAX
Fframeworks
MiF
Jquery
Development Environments
Eclipse
Sublime
Zend Studio
Data Exchange / EAI
SOAP
Prototyping UI / UX
Axure
DHTML
HTML5
Flash
Analytics , Reporting and Auditing
Google Analytics
Google Webmasters
Yandex.Metrica
Network and Server Technologies
Web Hosting
VoIP integration
Virtualization
Storage reservation
Mysql репликация

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