Releasing date
Jun 2014
Client
Coca-Cola
Focus area
SMM
Web-site address
facebook.com/nest...
.

Task

The Client approached us for creating promotion activities on Facebook and had really ambitious goals for the promo:

  • Creating long-term relationship with the consumers;
  • Increasing brand confidence;
  • Creating the loyal consumers pool (goal – gather 500 new subscribers in 3 months);
  • Month audience increase – 10%.

Target audience

Men and women age 18-35, residents of Ukraine.

Solutions

NESTEA Brand promotion on Facebook included filling with content, creation of competition and give-aways, reputation management, client support, social networks monitoring.

The tools we used:

  • Interesting and up-to-the- minute content;
  • High-quality design;
  • Activities (competitions, quizzes, give-aways);
  • Targeted adds.

Creative concept

Was directed at formation of the feeling of freedom and happiness from living here and now with a moto “Nestea- a gulp of freadom”

Competition plan

Mini-competitions and interesting games were held all the time:

  • Time for fun with Nestea!

    Mini-competition once a week.

  • Nestea. Catch the Summer!

    Each Friday one could win vacation from Nestea.

  • Autumn marathon!

    A range of quest-based mini-contests and competitions. Attractive prizes waited for the winners.

  • Neatea. Christmas greetings.

    The participant sent their congratulations and our designer put them on funny and heart-throbbing post cards.

Technologies , Methodologies and Tools
Development Methodologies
The cascade (waterfall) model
Design
Vector Graphics
Raster Graphics
Web design
Prototyping
Requirements and Changes Management
Jira
Testing Methodologies
Manual testing
Databases
MySQL
Programming Languages
PHP
Components and Protocols
AJAX
Fframeworks
Jquery
Yii
Bootstrap
Analytics , Reporting and Auditing
Google Analytics
Social Networks (API and Integration)
Facebook

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servers in Miritec Cloud Service maintain projects of our customers and partners